As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue. In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis.

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About the author

Paul Sergius Koku is Professor at Florida Atlatic University, USA.

Bibliographic Information

Book Title: Decision Making in Marketing and Finance
Book Subtitle: An Interdisciplinary Approach to Solving Complex Organizational Problems
Authors: Paul Sergius Koku
DOI: https://doi.org/10.1057/9781137444776
Publisher: Palgrave Macmillan New York
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Hardcover ISBN: 978-1-137-37947-4Published: 13 August 2014
Softcover ISBN: 978-1-349-47882-8Published: 13 August 2014
eBook ISBN: 978-1-137-44477-6Published: 19 August 2014
Edition Number: 1
Number of Pages: XVIII, 194
Number of Illustrations: 1 b/w illustrations
Topics: Investments and Securities, Banking, Business and Management, general, Marketing, Business Finance, Operations Research/Decision Theory

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Table of contents (10 chapters)

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