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Harnessing Place Branding through Cultural Entrepreneurship

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  • © 2015

Overview

Editors:
  1. Frank M. Go

    1. Rotterdam School of Management, The Netherlands

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  2. Arja Lemmetyinen

    1. University of Turku, Finland

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  3. Ulla Hakala

    1. University of Turku, Finland

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Table of contents (16 chapters)

  1. Front Matter

    Pages i-xxiii
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  2. Introduction

    1. Introduction

      • Frank M. Go, Arja Lemmetyinen, Ulla Hakala
      Pages 1-28

  4. Individual Place Case Studies

    1. Front Matter

      Pages 97-97
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    2. Case A: Place Branding from the Bottom-up: Strengthening Cultural Identity through Small-Scaled Connectivity with Cultural Entrepreneurship

      • Philip Speranza
      Pages 99-121

    3. Case B: Culture-led Urban Regeneration and Brand Building in Alpine Italian Cities

      • Maria Della Lucia, Mariangela Franch
      Pages 122-140

    4. Case C: Place Branding and Cultural Entrepreneurship: “Edinburgh — Scotland’s Inspiring Capital and World Festival City”

      • Kenneth Mcmillan Wardrop
      Pages 141-158

    5. Case D: The Power of Soft Infrastructure in Influencing Regional Entrepreneurship and Innovativeness

      • Cecilia Pasquinelli, Nicola Bellini
      Pages 159-177

    6. Case E: Cultural Diplomacy and Entrepreneurship as a Means for Image Restoration: The Case of Israel

      • Eli Avraham
      Pages 178-190

    7. Case F: The City of Ostrava — From Industrial Image to Industrial Image 2.0

      • Jan Suchacek, Pavel Herot
      Pages 191-210

  5. Particular Place Brand Themes

    1. Front Matter

      Pages 211-211
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    2. Coordinating Cooperative Cultural Networks: The Case of Culture Finland

      • Arja Lemmetyinen
      Pages 213-228

    3. Tracing for One Voice — The 5Cs of Communication in Place Branding

      • Ulla Hakala
      Pages 229-242

    4. E-governance-based Smart Place Branding: Challenges and Implications for Local Identity and Cultural Entrepreneurship

      • Frank M. Go, Maria Della Lucia, Mariapina Trunfio, Angelo Presenza
      Pages 243-260

    5. Making Space for Cultural Entrepreneurship

      • Stephen Little
      Pages 261-275

  6. Epilogue

    1. Epilogue

      • Frank M. Go, Arja Lemmetyinen, Ulla Hakala
      Pages 276-280
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Keywords

About this book

This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.

Editors and Affiliations

  • Rotterdam School of Management, The Netherlands

    Frank M. Go

  • University of Turku, Finland

    Arja Lemmetyinen, Ulla Hakala

About the editors

Frank M. Go is Professor Emeritus of the Erasmus University where he held the Bewetour chair of tourism marketing at the Rotterdam School of Management and sits on the Advisory Board of Media Tenor and Customer Connection. An editorial board member of eight international journals, he has published the Economist Intelligence Unit publications, Journal of Brand Management, Journal of Place Branding and Public Diplomacy, Journal of Travel Research, Journal of Travel and Tourism Marketing, Annals of Tourism Research, Tourism Management, Information Technology and Tourism. He is co-editor of the International Place Branding Yearbook series (2010, 2011 and 2012) and co-author of Place Branding (2009).
 
Arja Lemmetyinen is a senior researcher at the Turku School of Economics, University of Turku, Finland. Her research interest lies in the field of network management and value creation in networks. Her research focuses on place branding and brand management, and her research interests include cultural tourism and creative economy. Arja has published widely, including the International Place Branding Yearbook series, Journal of Brand Management, Marketing Intelligence & Planning, Journal of Place Branding and Public Diplomacy, Scandinavian Journal of Hospitality and Tourism, Tourism Management and Tourism Review.
 
Ulla Hakala is a lecturer in Marketing at the Turku School of Economics, University of Turku, Finland. Her research interests include marketing communications and branding. Her current research focuses on city branding, country image, brand equity and TOMA, brand heritage and cultural heritage, and cultural differences in brand perceptions. She has published articles in Journal of Product and Brand Management, Place Branding and Public Diplomacy, Marketing Intelligence and Planning, and Tourism Review as well as the International Place Branding Yearbook series. She co-edited a special issue in the Journal of Place Branding and Public Diplomacy together with Frank Go and Arja Lemmetyinen.

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