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Table of contents (16 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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University of Auckland, New Zealand
Ian Chaston
About the author
Prior to entering academia, Professor Ian Chaston worked in advertising and brand management. Having joined Plymouth University's Business School, UK, he was involved in researching the provision of Government-funded training programmes for entrepreneurial businesses in both the UK and overseas. As an Adjunct Professor at the University of Auckland, his research interests include entrepreneurship, marketing and public sector management.
Bibliographic Information
Book Title: Internet Marketing and Big Data Exploitation
Authors: Ian Chaston
DOI: https://doi.org/10.1057/9781137488961
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2015
Hardcover ISBN: 978-1-137-48894-7Published: 10 February 2015
Softcover ISBN: 978-1-349-50414-5Published: 01 January 2015
eBook ISBN: 978-1-137-48896-1Published: 11 February 2015
Edition Number: 1
Number of Pages: X, 287
Topics: Marketing, International Business, Innovation/Technology Management, Corporate Communication/Public Relations, Economics, general, e-Business/e-Commerce