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Table of contents (9 chapters)
Keywords
About this book
Editors and Affiliations
About the editors
Bibliographic Information
Book Title: Advertising Confluence
Book Subtitle: Transitioning Marketing Communications into Social Movements
Editors: Anshu Saxena Arora, Sabine Bacouël-Jentjens
Series Title: International Marketing and Management Research
DOI: https://doi.org/10.1057/9781137492265
Publisher: Palgrave Pivot New York
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Nature America Inc. 2015
Hardcover ISBN: 978-1-137-49224-1Published: 22 December 2014
eBook ISBN: 978-1-137-49226-5Published: 15 December 2014
Series ISSN: 2662-8546
Series E-ISSN: 2662-8554
Edition Number: 1
Number of Pages: XVI, 122
Topics: Innovation/Technology Management, Small Business, Business Information Systems, Marketing, Corporate Communication/Public Relations, Entrepreneurship