Overview
- Provides an innovative methodology for the explanation of consumer choice
- Presents a genuinely multi-disciplinary portrayal of consumer behavior
- Includes outstanding contribution to social-scientific explanation
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Table of contents (11 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.
Authors and Affiliations
About the author
Gordon Foxall is Distinguished Research Professor at Cardiff University, UK, and Visiting Professor of Economic Psychology at Durham University, UK. A Fellow of the Academy of Social Science, the British Psychological Society, and the British Academy of Management, he has authored some two dozen books and over 300 papers and chapters.
Bibliographic Information
Book Title: Perspectives on Consumer Choice
Book Subtitle: From Behavior to Action, from Action to Agency
Authors: Gordon R. Foxall
DOI: https://doi.org/10.1057/978-1-137-50121-9
Publisher: Palgrave Macmillan London
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2016
Hardcover ISBN: 978-1-137-50119-6Published: 21 October 2016
Softcover ISBN: 978-1-349-69900-1Published: 05 September 2018
eBook ISBN: 978-1-137-50121-9Published: 11 October 2016
Edition Number: 1
Number of Pages: XI, 326
Number of Illustrations: 27 b/w illustrations
Topics: Marketing, Neuropsychology, Industrial and Organizational Psychology