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Table of contents (5 chapters)
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Reviews
'Despite being pushed back in the agenda because of today's global financial crisis, the most critical topics of the 21st century will continue to be 'sustainable future', 'sustainable growth', 'inclusive growth', and 'green growth'. Ayca Can Kirgiz has written a significant book that sets light to 'green marketing', which is one of the supranational and regional companies' major competitive areas in the near future. Beyond being a critical topic in the management strategies of the companies, 'green marketing' is, at the same time, about social responsibility. The way for Turkey to protect its position among the G-20 countries in the 21st century is to adopt these topics as her primary agenda. I congratulate Ayca Can Kirgiz'
- Economist Prof. Dr. Kerem Alkin
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Bibliographic Information
Book Title: Green Marketing
Book Subtitle: A Case Study of the Sub-Industry in Turkey
Authors: Ayca Can Kirgiz
DOI: https://doi.org/10.1057/9781137535894
Publisher: Palgrave Pivot London
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2016
Hardcover ISBN: 978-1-137-53587-0Published: 29 October 2015
eBook ISBN: 978-1-137-53589-4Published: 26 January 2016
Edition Number: 1
Number of Pages: XVIII, 153
Topics: Marketing, International Business, Business Ethics, Corporate Environmental Management, Environmental Economics, Sustainability Management