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Suggests new models and innovative ways for SMEs to succeed in an increasingly global marketplace
Highlights opportunities for SMEs to learn from and compete with multinational companies
Discusses the driving forces behind globalization backed by case studies and real-life company experiences
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Table of contents (4 chapters)
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Front Matter
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Back Matter
About this book
This book uses different models developed and established through international business experiences to determine the relevant strategy in the global market. It illustrates each model through real, successful case studies of globalization of factor, efficiency, and innovation-driven SMEs. It will benefit scholars of entrepreneurship, international business, regional development as well as managers, governmental institutions, and regional development, and consultants to SMEs.
Authors and Affiliations
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Graduate School of Business Management, Bar Ilan University, Tel Aviv, Israel
Ilan Bijaoui
About the author
Bibliographic Information
Book Title: SMEs in an Era of Globalization
Book Subtitle: International Business and Market Strategies
Authors: Ilan Bijaoui
DOI: https://doi.org/10.1057/978-1-137-56473-3
Publisher: Palgrave Pivot New York
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2017
Hardcover ISBN: 978-1-137-57570-8Published: 24 November 2016
eBook ISBN: 978-1-137-56473-3Published: 24 November 2016
Edition Number: 1
Number of Pages: IX, 138
Topics: Marketing, Globalization, International Business