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Political Advertising in the 2014 European Parliament Elections

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  • © 2017

Overview

Editors:
  1. Christina Holtz-Bacha

    1. Universität Erlangen-Nürnberg , Nürnberg, Germany

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  2. Edoardo Novelli

    1. Università Roma Tre , Roma, Italy

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  3. Kevin Rafter

    1. School of Communications, Dublin City University , Dublin, Ireland

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  • Evaluates political advertising across the EU using empirical data
  • Offers an important assessment of the similarities and differences in the posters and broadcasts used to win public support in the 2014 campaign
  • Looks at the the place of posters and videos during the campaign

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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xii
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  2. Introduction

    • Christina Holtz-Bacha, Edoardo Novelli, Kevin Rafter
    Pages 1-15

  3. Background to the 2014 Elections

    • Kevin Rafter
    Pages 17-25

  4. Regulation of Electoral Advertising in Europe

    • Christina Holtz-Bacha
    Pages 27-37

  5. Representations of the European Project

    • Francisco Seoane Pérez
    Pages 39-56

  6. Representations of the Economic Crisis and Austerity Politics

    • Edoardo Novelli, Kevin Rafter, Claudia Alvares, Iolanda Veríssimo, Stamatis Poulakidakos, Anastasia Veneti et al.
    Pages 57-80

  7. A Negative Touch in Posters and Spots

    • Lilia Raycheva, Andrius Šuminas
    Pages 81-96

  8. Populist Politics and the ‘Radical Right’ in 2014 Elections

    • Dominic Wring, Christiane Grill, Norbert Merkovity, David Deacon
    Pages 97-117

  9. Old Versus New Europe? Differences in Content and Style of Political Advertising

    • Rens Vliegenthart, Reimar Zeh
    Pages 119-134

  10. In Search of Common Patterns: Political Advertising in Central and Eastern Europe

    • Valentina Marinescu, Ewa Nowak-Teter, Silvia Branea, Bianca Fox, Norbert Merkovity, Zsuzsanna Mihályffy et al.
    Pages 135-151

  11. The First Time for Everything: Political Advertising in a New Member State

    • Maja Šimunjak, Lana Milanović
    Pages 153-168

  12. Candidate-Oriented but No European Spitzenkandidaten: The Role of Candidates in Political Advertising

    • Alexandre Borrell, Jamil Dakhlia, Christina Holtz-Bacha
    Pages 169-189

  13. Persuading Beyond Words: Visual Appeals in the 2014 European Election Campaign

    • Tom Carlson, Bengt Johansson, Orla Vigsø
    Pages 191-214

  14. Back Matter

    Pages 215-243
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Keywords

About this book

This timely publication offers a fresh scholarly assessment of political advertising across the EU, as well as an insight into differing political and regulatory systems related to political advertising in the individual member states. With a detailed focus on the images and communication styles that characterised the 2014 European Parliament election campaign, this edited collection evaluates political advertising across the EU using empirical data to compare and contrast styles and approaches in different members. This work allows the authors to offer an important evaluation of the similarities and differences in the posters and broadcasts used to win public support in the 2014 campaign at the time of the great European recession and financial crisis, specifically looking at the place of posters and video commercials. This book will appeal to researchers and students of political communication, political science, history, European studies as well as candidates and campaign workers who want a more comprehensive understanding of the representation of Europe in political adverts at the 2014 elections.

Editors and Affiliations

  • Universität Erlangen-Nürnberg , Nürnberg, Germany

    Christina Holtz-Bacha

  • Università Roma Tre , Roma, Italy

    Edoardo Novelli

  • School of Communications, Dublin City University , Dublin, Ireland

    Kevin Rafter

About the editors

Christina Holtz-Bacha is Professor of Communication at Friedrich-Alexander Universität Erlangen-Nürnberg, Germany. 

Edoardo Novelli is Associate Professor at the University of Roma Tre, Italy.

Kevin Rafter is Professor of Political Communication at Dublin City University, Ireland.



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