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Advertising and Socialism

The Nature and Extent of Consumer Advertising in the Soviet Union, Poland, Hungary and Yugoslavia

  • Book
  • © 1974

Overview

Authors:
  1. Philip Hanson

    1. Centre for Russian and East European Studies, University of Birmingham, UK

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Table of contents (9 chapters)

  1. Front Matter

    Pages i-x
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  2. Introduction: Advertising, Soviet-type economies and economic systems

    1. Introduction: Advertising, Soviet-type economies and economic systems

      • Philip Hanson
      Pages 1-14

  3. The Soviet Union

    1. Front Matter

      Pages 15-15
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    2. The Soviet economy and the organisation of Soviet advertising

      • Philip Hanson
      Pages 17-35

    3. Soviet advertising expenditure

      • Philip Hanson
      Pages 36-48

    4. The Nature and Functions of Soviet Advertising

      • Philip Hanson
      Pages 49-74

  4. Eastern Europe

    1. Front Matter

      Pages 75-75
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    2. Relative income levels and differences in economic systems in Eastern Europe

      • Philip Hanson
      Pages 77-94

    3. The marketing environment

      • Philip Hanson
      Pages 95-106

    4. The organisation and functions of advertising

      • Philip Hanson
      Pages 107-128

    5. Advertising expenditure data

      • Philip Hanson
      Pages 129-147

  5. Conclusions

    1. Front Matter

      Pages 149-149
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    2. Conclusions

      • Philip Hanson
      Pages 151-155

  6. Back Matter

    Pages 156-171
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Keywords

Authors and Affiliations

  • Centre for Russian and East European Studies, University of Birmingham, UK

    Philip Hanson

Bibliographic Information

  • Book Title: Advertising and Socialism

  • Book Subtitle: The Nature and Extent of Consumer Advertising in the Soviet Union, Poland, Hungary and Yugoslavia

  • Authors: Philip Hanson

  • DOI: https://doi.org/10.1007/978-1-349-02036-2

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Advertising Association 1974

  • Softcover ISBN: 978-1-349-02038-6Published: 01 January 1974

  • eBook ISBN: 978-1-349-02036-2Published: 18 June 1974

  • Edition Number: 1

  • Number of Pages: X, 171

  • Topics: Marketing

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