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Advertising

Its Place in Political and Managerial Economics

  • Book
  • © 1974

Overview

Authors:
  1. W. Duncan Reekie

    1. Department of Business Studies, University of Edinburgh, UK

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Table of contents (9 chapters)

  1. Front Matter

    Pages i-ix
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  2. Introduction

    • W. Duncan Reekie
    Pages 1-3

  3. From Conception to Maturity

    • W. Duncan Reekie
    Pages 4-13

  4. Social and Ethical Problems

    • W. Duncan Reekie
    Pages 14-29

  5. Decisions of Advertising Management

    • W. Duncan Reekie
    Pages 30-60

  6. Despair-or Hope for the Future?

    • W. Duncan Reekie
    Pages 61-75

  7. Conditions affecting the Demand for Advertising

    • W. Duncan Reekie
    Pages 76-94

  8. Conditions affecting the Supply of Advertising

    • W. Duncan Reekie
    Pages 95-112

  9. An Optimum Supply-Demand Equilibrium?

    • W. Duncan Reekie
    Pages 113-140

  10. Concluding Thoughts

    • W. Duncan Reekie
    Pages 141-148

  11. Back Matter

    Pages 149-163
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Keywords

Authors and Affiliations

  • Department of Business Studies, University of Edinburgh, UK

    W. Duncan Reekie

Bibliographic Information

  • Book Title: Advertising

  • Book Subtitle: Its Place in Political and Managerial Economics

  • Authors: W. Duncan Reekie

  • DOI: https://doi.org/10.1007/978-1-349-02084-3

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 1974

  • eBook ISBN: 978-1-349-02084-3Published: 18 June 1974

  • Edition Number: 1

  • Number of Pages: IX, 163

  • Topics: Marketing

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