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Palgrave Macmillan

Product Planning

An Integrated Approach

  • Book
  • © 1976

Overview

Authors:
  1. Merlin Stone

    1. School of Economics and Politics, Kingston Polytechnic, UK

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Table of contents (8 chapters)

  1. Front Matter

    Pages i-xii
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  2. Introduction

    • Merlin Stone
    Pages 1-5

  3. Business Aims and the Logic of Product Planning

    • Merlin Stone
    Pages 6-17

  4. Demand and Product Planning

    • Merlin Stone
    Pages 18-44

  5. The Product Life Cycle

    • Merlin Stone
    Pages 45-62

  6. Costs, Constraints and Capacity

    • Merlin Stone
    Pages 63-81

  7. The Product Planning Decision

    • Merlin Stone
    Pages 82-92

  8. The Marketing and Management of New Products

    • Merlin Stone
    Pages 93-109

  9. Conclusions

    • Merlin Stone
    Pages 110-130

  10. Back Matter

    Pages 131-142
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Keywords

Authors and Affiliations

  • School of Economics and Politics, Kingston Polytechnic, UK

    Merlin Stone

Bibliographic Information

  • Book Title: Product Planning

  • Book Subtitle: An Integrated Approach

  • Authors: Merlin Stone

  • DOI: https://doi.org/10.1007/978-1-349-02250-2

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Merlin Stone 1976

  • Softcover ISBN: 978-1-349-02252-6Published: 01 January 1976

  • eBook ISBN: 978-1-349-02250-2Published: 18 June 1976

  • Edition Number: 1

  • Number of Pages: XII, 142

  • Topics: Business Strategy/Leadership

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