Name: Marketing in Adversity
ISBN: 978-1-349-02956-3

Editors:

Michael J. Baker
1. University of Strathclyde, UK
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Front Matter

Pages i-xv

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Marketing and the Future
- M. J. Baker
Pages 1-18
Marketing Action for Changing Times
- Kenneth Simmonds
Pages 19-25
The Consumer, the Market Place and the Marketing Mix
- J. A. P. Treasure
Pages 26-43
Marketing Research
- J. A. Bound
Pages 44-55
Marketing Control and Pricing in Inflation
- Peter Doyle
Pages 56-72
Marketing in Adversity: the International Dimension
- J. M. Livingstone
Pages 73-85
Marketing: not for Profit?
- Michael J. Thomas
Pages 86-107
Back Matter

Pages 109-110

PDF

Book Title: Marketing in Adversity
Editors: Michael J. Baker
DOI: https://doi.org/10.1007/978-1-349-02956-3
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Macmillan Publishers Limited 1976
Edition Number: 1
Number of Pages: XV, 110
Additional Information: Previously published under the imprint Palgrave
Topics: Marketing