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Marketing in Adversity

  • Textbook
  • © 1976

Overview

Editors:
  1. Michael J. Baker

    1. University of Strathclyde, UK

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Table of contents (7 chapters)

  1. Front Matter

    Pages i-xv
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  2. Marketing and the Future

    • M. J. Baker
    Pages 1-18

  3. Marketing Action for Changing Times

    • Kenneth Simmonds
    Pages 19-25

  4. The Consumer, the Market Place and the Marketing Mix

    • J. A. P. Treasure
    Pages 26-43

  5. Marketing Research

    • J. A. Bound
    Pages 44-55

  6. Marketing Control and Pricing in Inflation

    • Peter Doyle
    Pages 56-72

  7. Marketing in Adversity: the International Dimension

    • J. M. Livingstone
    Pages 73-85

  8. Marketing: not for Profit?

    • Michael J. Thomas
    Pages 86-107

  9. Back Matter

    Pages 109-110
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Keywords

Editors and Affiliations

  • University of Strathclyde, UK

    Michael J. Baker

Bibliographic Information

  • Book Title: Marketing in Adversity

  • Editors: Michael J. Baker

  • DOI: https://doi.org/10.1007/978-1-349-02956-3

  • Publisher: Red Globe Press London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Macmillan Publishers Limited 1976

  • Edition Number: 1

  • Number of Pages: XV, 110

  • Additional Information: Previously published under the imprint Palgrave

  • Topics: Marketing

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