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Palgrave Macmillan

The Economics of Advertising

  • Book
  • © 1981

Overview

Authors:
  1. W. Duncan Reekie
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Table of contents (8 chapters)

  1. Front Matter

    Pages i-xiv
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  2. Introduction

    • W. Duncan Reekie
    Pages 1-14

  3. From Conception to Maturity

    • W. Duncan Reekie
    Pages 15-23

  4. Social and Ethical Problems

    • W. Duncan Reekie
    Pages 24-39

  5. How Advertising Decisions are Taken

    • W. Duncan Reekie
    Pages 40-79

  6. Advertising and the Theory of the Firm

    • W. Duncan Reekie
    Pages 80-96

  7. Advertising and Monopoly

    • W. Duncan Reekie
    Pages 97-115

  8. Advertising and Public Policy

    • W. Duncan Reekie
    Pages 116-166

  9. Conclusions

    • W. Duncan Reekie
    Pages 167-191

  10. Back Matter

    Pages 192-194
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Keywords

Bibliographic Information

  • Book Title: The Economics of Advertising

  • Authors: W. Duncan Reekie

  • DOI: https://doi.org/10.1007/978-1-349-04877-9

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: W. Duncan Reekie 1981

  • Softcover ISBN: 978-1-349-04879-3Published: 01 January 1981

  • eBook ISBN: 978-1-349-04877-9Published: 18 June 1981

  • Edition Number: 1

  • Number of Pages: XII, 194

  • Topics: Industries

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