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Table of contents (8 chapters)
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Bibliographic Information
Book Title: The Economics of Advertising
Authors: W. Duncan Reekie
DOI: https://doi.org/10.1007/978-1-349-04877-9
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: W. Duncan Reekie 1981
Softcover ISBN: 978-1-349-04879-3Published: 01 January 1981
eBook ISBN: 978-1-349-04877-9Published: 18 June 1981
Edition Number: 1
Number of Pages: XII, 194
Topics: Industries