Overview
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Table of contents (18 chapters)
Keywords
About this book
Branding is l about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others.
Editors and Affiliations
Bibliographic Information
Book Title: Branding: A Key Marketing Tool
Editors: John M. Murphy
DOI: https://doi.org/10.1007/978-1-349-08280-3
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: John M. Murphy 1987
eBook ISBN: 978-1-349-08280-3Published: 18 June 1987
Edition Number: 1
Number of Pages: XXVIII, 192
Number of Illustrations: 29 b/w illustrations
Topics: Management, Marketing