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  • Textbook
  • © 1990

Making Sense of Marketing

Authors:

  1. Graham Robinson

    1. Wigan Management Centre, UK

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  • 244 Accesses

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Table of contents (7 chapters)

  1. Front Matter

    Pages 1-9
    PDF

  2. Think Marketing

    • Graham Robinson
    Pages 10-18

  3. Marketing Through Research

    • Graham Robinson
    Pages 19-34

  4. Product Decisions

    • Graham Robinson
    Pages 35-48

  5. Place Decisions

    • Graham Robinson
    Pages 49-57

  6. Promotion Decisions

    • Graham Robinson
    Pages 58-82

  7. Pricing Decisions

    • Graham Robinson
    Pages 83-92

  8. Over to You

    • Graham Robinson
    Pages 93-93
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About this book

Making Sense of Marketing is a four part open learning course for people starting out in marketing and anybody in business seeking to understand the nature and practice of marketing. The workbooks avoid complex theory and assume only the prior experience and marketing knowledge of the average intelligent consumer.
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Keywords

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Authors and Affiliations

  • Wigan Management Centre, UK

    Graham Robinson

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