Overview
Access this book
Other ways to access
Table of contents (7 chapters)
Keywords
About this book
Making Sense of Marketing is a four part open learning course for people starting out in marketing and anybody in business seeking to understand the nature and practice of marketing. The workbooks avoid complex theory and assume only the prior experience and marketing knowledge of the average intelligent consumer.
Authors and Affiliations
Bibliographic Information
Book Title: Making Sense of Marketing
Authors: Graham Robinson
DOI: https://doi.org/10.1007/978-1-349-09109-6
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Graham Robinson 1990
Edition Number: 1
Number of Pages: X, 83
Additional Information: Previously published under the imprint Palgrave
Topics: Management, Marketing