Skip to main content
SpringerLink
Log in

Retail Marketing Management

  • Textbook
  • © 1987

Overview

Authors:
  1. David Walters

    1. Templeton College, Oxford, UK
      Oxford Institute of Retail Management, UK

    View author publications

    You can also search for this author in PubMed   Google Scholar

  2. David White

    1. Templeton College, Oxford, UK

    View author publications

    You can also search for this author in PubMed   Google Scholar

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (12 chapters)

  1. Front Matter

    Pages i-xiv
    Download chapter PDF

  2. The Environment of Retail Marketing

    • David Walters, David White
    Pages 1-26

  3. Retailing Strategy and the Role of Retail Marketing in Strategic Decisions

    • David Walters, David White
    Pages 27-58

  4. The Retail Marketing Mix

    • David Walters, David White
    Pages 59-74

  5. Customer Analysis and Market Segmentation

    • David Walters, David White
    Pages 75-100

  6. Financial Appraisal For Retail Marketing Decisions

    • David Walters, David White
    Pages 101-118

  7. Merchandise Management: Marketing Considerations

    • David Walters, David White
    Pages 119-138

  8. Merchandise Management: Financial Considerations

    • David Walters, David White
    Pages 139-176

  9. Pricing in the Retail Marketing Mix

    • David Walters, David White
    Pages 177-196

  10. Advertising in the Retail Marketing Mix

    • David Walters, David White
    Pages 197-215

  11. Managing the Supply Chain

    • David Walters, David White
    Pages 217-232

  12. Creating the Retail Environment

    • David Walters, David White
    Pages 233-248

  13. Research Issues in Retail Marketing Decisions

    • David Walters, David White
    Pages 249-266

  14. Back Matter

    Pages 267-276
    Download chapter PDF
Back to top

Keywords

About this book

Introducing a concept of retail marketing which differs from the traditional manufacturers' view, this book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers. '... in the light of the importance of the retailing sector, David Walters and David White are to be commended on producing a text that lucidly describes the way retailers can adapt the marketing mix to their advantage.' Journal of the Market Research Society

Authors and Affiliations

  • Templeton College, Oxford, UK

    David Walters, David White

  • Oxford Institute of Retail Management, UK

    David Walters

Bibliographic Information

Publish with us

Policies and ethics

Back to top

Search

Navigation