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Palgrave Macmillan

The European Marketplace

  • Book
  • © 1991

Overview

Authors:
  1. James Hogan
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Table of contents (40 chapters)

  1. Front Matter

    Pages i-xxi
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  2. The European Dimension

    1. Front Matter

      Pages 1-1
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    2. People and Products

      • Mike Rosser
      Pages 3-10

    3. The New Europeans

      • James Hogan
      Pages 11-20

    4. Corporate Strategy

      • Caroline Bentley
      Pages 21-29

    5. Winners and Losers

      • Barry Baldwin
      Pages 31-38

    6. The National Wealth

      • William Poeton
      Pages 39-48

  3. Selling from the UK

    1. Front Matter

      Pages 49-49
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    2. The European Sales Team

      • Kelly Dow
      Pages 51-57

    3. A Shop Window in Europe

      • Peter Webster
      Pages 58-73

    4. The Market for Inventions and Ideas

      • British Technology Group
      Pages 74-80

    5. Electronic Data Interchange

      • Richard Wakerley
      Pages 81-88

    6. The Mark of Quality

      • Sir Derek Hornby
      Pages 89-93

  4. Management Workforce and Company Skills

    1. Front Matter

      Pages 95-95
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    2. A New Breed of Bosses

      • Anthony Saxton
      Pages 97-101

    3. The Making of Managers

      • George Bain, Janet Temple
      Pages 102-107

    4. Universities and Industry

      • Hugh Thomson
      Pages 108-113

    5. Polytechnics and Business

      • Committee of Directors of Polytechnics
      Pages 114-120

    6. The European Student

      • Timothy F. Beyer Helm
      Pages 121-125

    7. Languages and Business

      • Nigel Reeves
      Pages 126-134
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Keywords

Bibliographic Information

  • Book Title: The European Marketplace

  • Authors: James Hogan

  • DOI: https://doi.org/10.1007/978-1-349-11344-6

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave History Collection, History (R0)

  • Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 1991

  • Softcover ISBN: 978-1-349-11346-0Published: 01 January 1991

  • eBook ISBN: 978-1-349-11344-6Published: 19 November 1990

  • Edition Number: 1

  • Number of Pages: XXI, 554

  • Topics: International Business

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