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  • Textbook
  • © 1996

Management

Authors:

Part of the book series: Professional Masters (Business) (PMB)

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Table of contents (20 chapters)

  1. Front Matter

    Pages i-xiv
  2. A Starting Point

    1. Front Matter

      Pages 1-1
  3. Preparing for the Future

    1. Front Matter

      Pages 17-17
    2. Setting Long-Term Aims and Objectives

      • Roger Oldcorn
      Pages 19-32
    3. Analysing Strengths and Weaknesses

      • Roger Oldcorn
      Pages 33-46
    4. Analysing Trends in the Outside World

      • Roger Oldcorn
      Pages 47-61
  4. Getting Organised

    1. Front Matter

      Pages 81-81
    2. How Organisations Develop and Grow

      • Roger Oldcorn
      Pages 83-102
    3. Policies in Marketing and Sales

      • Roger Oldcorn
      Pages 103-117
    4. Policies in Buying and Operations

      • Roger Oldcorn
      Pages 118-132
    5. Policies in Money

      • Roger Oldcorn
      Pages 145-159
  5. Everyday Managing: Getting the Job Done

    1. Front Matter

      Pages 161-161
    2. Motivating Staff

      • Roger Oldcorn
      Pages 163-181
    3. Making Decisions and Solving Problems

      • Roger Oldcorn
      Pages 182-194
    4. Managing Change

      • Roger Oldcorn
      Pages 195-209
  6. Keepings Things Under Control

    1. Front Matter

      Pages 211-211
    2. Key Elements Needed for Good Control

      • Roger Oldcorn
      Pages 213-226

About this book

The third edition of this book aims to improve the quality of management by introducing the reader to those aspects of management which have come to be regarded as good ideas or good practical advice. To be a successful manager today requires a lot of effort - especially thinking! - but the world of the practical manager is in danger of becoming too far removed from the world of management theory. This book attempts to bridge the gap, showing how and where theory can help managerial effectiveness.

About the author

ROGER OLDCORN is the Director of Studies on the Executive Management Programme at Henley Management College.

Bibliographic Information