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Table of contents (15 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Northern Illinois University, USA
Nessim Hanna
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Department of Marketing, Eastern Michigan University, USA
H. Robert Dodge
Bibliographic Information
Book Title: Pricing
Book Subtitle: Policies and Procedures
Authors: Nessim Hanna, H. Robert Dodge
DOI: https://doi.org/10.1007/978-1-349-14477-8
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Nessim Hanna and H. Robert Dodge 1995
Edition Number: 1
Number of Pages: XII, 232
Additional Information: Previously published under the imprint Palgrave
Topics: Marketing