Creating Value in the Digital Era

1. Front Matter

   Pages i-xi

   PDF

2. Introduction

   • Alf Chattell

   Pages 1-6

3. Principles of the Digital Economy

   • Alf Chattell

   Pages 7-28

4. Designing Value-Creating Capabilities

   • Alf Chattell

   Pages 29-53

5. Creating the Customer

   • Alf Chattell

   Pages 54-77

6. Shaping Markets and Customer Relationships

   • Alf Chattell

   Pages 78-103

7. Developing Digital-Era Products and Services

   • Alf Chattell

   Pages 104-135

8. Value Creation and Organizational Intelligence

   • Alf Chattell

   Pages 136-165

9. Amplifying the Human

   • Alf Chattell

   Pages 166-189

10. Empowering the Enterprise

    • Alf Chattell

    Pages 190-219

11. Making the Journey a Success

    • Alf Chattell

    Pages 220-242

12. Epilogue

    • Alf Chattell

    Pages 243-246

13. Back Matter

    Pages 247-267

    PDF

We live in a time of exciting possibilities. The business world is being transformed as digital technologies shift the basis of competition from machine-intensity to human-intensity. The foundations of success in today's fast-moving global economy are the creative capacities of people, competitive advantage is now based on insight, imagination and innovation. But meeting the challenges of value-creation in this digital era requires a revolution in thought, outlook and practice. New models of business are needed to provide fresh perspectives on creating and sustaining value in an economy founded on human talent. This practical guide explains how to revolutionise your management strategies, create value for your customers and grasp the new opportunities offered by the digital era.

• business
• innovation
• management
• organization
• service
• strategy

'Chattell provides practical suggestions for application and examples from successful companies, but he also imparts an inspirational quality that offers a challenge to managers to utilize new ways of thinking attuned to the digital era.' - W.C. Struning, Choice

ALF CHATTELL is a Business Consultant. His principle area of interest is how companies can succeed in a world being transformed by revolutions in information technology. His expertise spans business strategy, business transformation, the strategic management of information technology and the management of complex change. He is the author of, ' Managing for the Future' and a regular speaker for Management Centre Europe. His industry experience centres on the information industries and includes large international organisations in financial services, telecommunications, publishing and media in the UK, Europe, North America and Australia. He has substantial consultancy experience gained with the London based consultancy firms of Ernst & Young, Price Waterhouse, Towers Perrin International. Nolan Norton Company and with KPMG in Toronto, Canada.

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