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Palgrave Macmillan

Trademarks

  • Book
  • © 1998

Overview

Authors:
  1. Tom Blackett

    1. Interbrand Group Ltd, UK

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Table of contents (7 chapters)

  1. Front Matter

    Pages i-xiv
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  2. What is a Trademark?

    • Tom Blackett
    Pages 1-12

  3. How to Create Trademarks

    • Tom Blackett
    Pages 13-39

  4. How to Protect Trademarks

    • Tom Blackett
    Pages 40-58

  5. Trademark Management

    • Tom Blackett
    Pages 59-73

  6. Managing and Exploiting Brands

    • Tom Blackett
    Pages 74-94

  7. Case History: The ‘Transax’ Story

    • Tom Blackett
    Pages 95-101

  8. The Future of Trademarks and Branding

    • Tom Blackett
    Pages 102-111

  9. Back Matter

    Pages 112-130
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Keywords

About this book

For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Equally, few trademark lawyers fully understand the commercial significance of these legal systems for the success of brand-based businesses. Adopting an interdisciplinary approach, Trademarks divulges the legal enigma to the brand owner, and the business advantage of trademarking to the lawyer, whilst providing a unique insight into all aspects of trademarking for all those fascinated by this channel for success.

Authors and Affiliations

  • Interbrand Group Ltd, UK

    Tom Blackett

About the author

TOM BLACKETT is Group Deputy Chairman of the Interbrand Group plc. He has contributed to several books on brands including The World's Greatest Brands (Macmillan, 1996) and Brands : the New Wealth Creators (Macmillan, 1997).

Bibliographic Information

  • Book Title: Trademarks

  • Authors: Tom Blackett

  • DOI: https://doi.org/10.1007/978-1-349-14719-9

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Tom Blackett 1998

  • Hardcover ISBN: 978-0-333-72588-7Published: 19 February 1998

  • Softcover ISBN: 978-1-349-14721-2Published: 01 January 1998

  • eBook ISBN: 978-1-349-14719-9Published: 27 July 2016

  • Edition Number: 1

  • Number of Pages: XIV, 142

  • Topics: Marketing, Commercial Law

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