Overview
- Up-to-date analysis of EU integration, including the completion of the single market and the advent of the single currency and their impact on European businesses A wide range of relevant and up-to-date case studies applying theory to practice especially exploring mergers and acquisitionsStudent friendly: easy to read and clearly explained
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Table of contents (11 chapters)
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Front Matter
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Back Matter
Keywords
About this book
European Business 2nd edition explores the interaction between European business and their environment using up-to-date case studies. Drawing upon a range of disciplines including economics, organizational behaviour, finance and business strategy, it explores how and why modern businesses behave as they do, and how and why the business environment is changing. A central themem of this substantially updated second edition is the position of Europe within the global economy. Also comprehensively examined is the developing nature of the European Union and the movement towards market economies in Central and Eastern Europe.
About the author
NEIL HARRIS is Head of Economics & Business Modelling, Southampton Business School. He has many years of experience teaching in higher education on undergraduate, postgraduate and professional courses, and short courses for business. He has also worked in industry, financial services and the civil service.
Bibliographic Information
Book Title: European Business
Authors: Neil Harris
DOI: https://doi.org/10.1007/978-1-349-15007-6
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Neil Harris 1999
Softcover ISBN: 978-0-333-75407-8Due: 25 January 1999
Edition Number: 2
Number of Pages: XVIII, 368
Additional Information: Previously published under the imprint Palgrave
Topics: International Business