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Palgrave Macmillan

International Marketing Management

  • Book
  • © 1976

Overview

Authors:
  1. James M. Livingstone
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Table of contents (9 chapters)

  1. Front Matter

    Pages i-ix
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  2. The Issues in Exporting

    1. Front Matter

      Pages 1-1
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    2. The Pros and Cons of Exporting

      • James M. Livingstone
      Pages 3-23

    3. Distribution Channels in International Marketing

      • James M. Livingstone
      Pages 24-36

    4. Finding the Appropriate Market

      • James M. Livingstone
      Pages 37-48

    5. Product Policy, Costs and Pricing in Overseas Markets

      • James M. Livingstone
      Pages 49-60

    6. Advertising and Promotion Overseas

      • James M. Livingstone
      Pages 61-74

  3. The Process of Exporting

    1. Front Matter

      Pages 75-75
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    2. Aids to Exporters

      • James M. Livingstone
      Pages 77-89

    3. The Mechanics and Documentation of Exports

      • James M. Livingstone
      Pages 90-111

    4. The Finance and Insurance of Exports

      • James M. Livingstone
      Pages 112-128

  4. Wider Aspects of International Marketing

    1. Front Matter

      Pages 129-129
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    2. Going International

      • James M. Livingstone
      Pages 131-154

  5. Back Matter

    Pages 155-170
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Keywords

Bibliographic Information

  • Book Title: International Marketing Management

  • Authors: James M. Livingstone

  • DOI: https://doi.org/10.1007/978-1-349-15653-5

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: James M. Livingstone 1976

  • Softcover ISBN: 978-0-333-19237-5Published: 01 May 1976

  • eBook ISBN: 978-1-349-15653-5Published: 01 May 1976

  • Edition Number: 1

  • Number of Pages: IX, 170

  • Topics: Marketing

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