Access this book
Other ways to access
Table of contents (9 chapters)
-
Front Matter
-
The Foundations of Marketing
-
Front Matter
-
-
Evolution of Marketing Thought
-
Front Matter
-
-
New Directions in Marketing
-
Front Matter
-
-
Back Matter
Keywords
Bibliographic Information
Book Title: Marketing
Book Subtitle: Theory and Practice
Editors: Michael J. Baker
Series Title: Studies in Marketing Management
DOI: https://doi.org/10.1007/978-1-349-15703-7
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Macmillan Publishers Limited 1976
Edition Number: 1
Number of Pages: XII, 177
Additional Information: Previously published under the imprint Palgrave
Topics: Marketing