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A Management Guide to Market Research

  • Textbook
  • © 1977

Overview

Authors:
  1. James M. Livingstone
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Table of contents (11 chapters)

  1. Front Matter

    Pages i-vii
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  2. The Scope and Methods of Market Research

    1. Introduction

      • James M. Livingstone
      Pages 1-5

  3. The Scope and Methods of Market Research

    1. Front Matter

      Pages 7-7
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    2. The Raw Material of Market Research

      • James M. Livingstone
      Pages 9-28

    3. Surveys and Samples

      • James M. Livingstone
      Pages 29-42

    4. An Introduction to Quantitative Methods for the Mathematically Unenthusiastic

      • James M. Livingstone
      Pages 43-65

    5. An Introduction to the Theory of Sampling

      • James M. Livingstone
      Pages 66-78

    6. Behavioural Techniques in Market Research

      • James M. Livingstone
      Pages 79-88

    7. The Concepts of Business Forecasting

      • James M. Livingstone
      Pages 89-110

    8. Market Research Abroad

      • James M. Livingstone
      Pages 111-120

  4. The Market Research Survey

    1. Front Matter

      Pages 121-121
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    2. Some Preliminary Considerations

      • James M. Livingstone
      Pages 123-130

    3. The Structure of the Market Research Survey

      • James M. Livingstone
      Pages 131-165

    4. Conclusions

      • James M. Livingstone
      Pages 166-167

  5. Back Matter

    Pages 168-173
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