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Fundamentals of Managerial Economics

  • Textbook
  • © 1979

Overview

Authors:
  1. Julian Gough
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    You can also search for this author in PubMed   Google Scholar

  2. Stephen Hill
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Table of contents (15 chapters)

  1. Front Matter

    Pages i-x
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  2. Business Decisions

    • Julian Gough, Stephen Hill
    Pages 1-3

  3. Marginal Analysis and Decisions

    • Julian Gough, Stephen Hill
    Pages 4-21

  4. Uncertainty

    • Julian Gough, Stephen Hill
    Pages 22-45

  5. Profits

    • Julian Gough, Stephen Hill
    Pages 46-58

  6. Managerial Objectives

    • Julian Gough, Stephen Hill
    Pages 59-74

  7. Market Structure and Competition

    • Julian Gough, Stephen Hill
    Pages 75-93

  8. Demand Analysis

    • Julian Gough, Stephen Hill
    Pages 94-112

  9. Production

    • Julian Gough, Stephen Hill
    Pages 113-129

  10. Costs

    • Julian Gough, Stephen Hill
    Pages 130-151

  11. Advertising

    • Julian Gough, Stephen Hill
    Pages 152-163

  12. Pricing

    • Julian Gough, Stephen Hill
    Pages 164-178

  13. Multi-Product Firms

    • Julian Gough, Stephen Hill
    Pages 179-203

  14. Investment

    • Julian Gough, Stephen Hill
    Pages 204-224

  15. Inventories

    • Julian Gough, Stephen Hill
    Pages 225-237

  16. Conclusion

    • Julian Gough, Stephen Hill
    Pages 238-238

  17. Back Matter

    Pages 239-254
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Keywords

Bibliographic Information

  • Book Title: Fundamentals of Managerial Economics

  • Authors: Julian Gough, Stephen Hill

  • DOI: https://doi.org/10.1007/978-1-349-16225-3

  • Publisher: Red Globe Press London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Julian Gough and Stephen Hill 1979

  • Edition Number: 1

  • Number of Pages: X, 254

  • Additional Information: Previously published under the imprint Palgrave

  • Topics: Management

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