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Marketing and Economics

  • Book
  • © 1980

Overview

Authors:
  1. Merlin Stone
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Table of contents (12 chapters)

  1. Front Matter

    Pages i-vii
    Download chapter PDF

  2. Marketing and Economics — the Connection

    • Merlin Stone
    Pages 1-4

  3. Aims, Goals and Strategies

    • Merlin Stone
    Pages 5-22

  4. Decision Analysis

    • Merlin Stone
    Pages 23-33

  5. The Economy

    • Merlin Stone
    Pages 34-53

  6. Product Demand

    • Merlin Stone
    Pages 54-68

  7. Cost Analysis

    • Merlin Stone
    Pages 69-78

  8. Quantitative Aspects

    • Merlin Stone
    Pages 79-88

  9. Product Policy

    • Merlin Stone
    Pages 89-108

  10. Market Choice

    • Merlin Stone
    Pages 109-117

  11. Pricing

    • Merlin Stone
    Pages 118-131

  12. Promotion

    • Merlin Stone
    Pages 132-143

  13. Distribution Policy

    • Merlin Stone
    Pages 144-157

  14. Back Matter

    Pages 158-181
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Keywords

Bibliographic Information

  • Book Title: Marketing and Economics

  • Authors: Merlin Stone

  • DOI: https://doi.org/10.1007/978-1-349-16426-4

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Merlin Stone 1980

  • Hardcover ISBN: 978-0-333-22348-2Published: 06 November 1980

  • Softcover ISBN: 978-1-349-16428-8Published: 01 January 1980

  • eBook ISBN: 978-1-349-16426-4Published: 06 November 1980

  • Edition Number: 1

  • Number of Pages: VII, 182

  • Topics: Marketing

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