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Non-Price Decisions

The Firm in a Modern Context

  • Textbook
  • © 1982

Overview

Authors:
  1. A. Koutsoyiannis

    1. University of Waterloo, Canada

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Table of contents (13 chapters)

  1. Front Matter

    Pages i-xxiii
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  2. Product and Advertising Decisions

    1. Front Matter

      Pages 1-1
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    2. Product as a Market Weapon

      • A. Koutsoyiannis
      Pages 5-50

    3. The Advertising Decision of the Firm

      • A. Koutsoyiannis
      Pages 51-147

  3. The Growth Decision of the Firm

    1. Front Matter

      Pages 149-149
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    2. Basic Concepts in Valuation Theory

      • A. Koutsoyiannis
      Pages 155-207

    3. The Investment Decision of the Firm Under Certainty

      • A. Koutsoyiannis
      Pages 208-228

    4. Growth by Merger and Takeover

      • A. Koutsoyiannis
      Pages 229-277

    5. Growth by Vertical Integration

      • A. Koutsoyiannis
      Pages 278-309

    6. Growth by Foreign Direct Investment: The Decision to Invest Abroad

      • A. Koutsoyiannis
      Pages 310-368

  4. The Financing Decisions of the Firm

    1. Front Matter

      Pages 369-369
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    2. The Capital Structure of the Firm: The Leverage Decision

      • A. Koutsoyiannis
      Pages 372-413

    3. The Dividend-Retention Decision of the Firm

      • A. Koutsoyiannis
      Pages 414-457

    4. The Cost of Capital to the Firm

      • A. Koutsoyiannis
      Pages 458-496

  5. The Investment Decision Under Risk and Uncertainty

    1. Front Matter

      Pages 497-497
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    2. The Traditional Theory of the Investment Decision Under Risk and Uncertainty

      • A. Koutsoyiannis
      Pages 501-575

    3. Modern Theory of the Investment Decision Under Risk

      • A. Koutsoyiannis
      Pages 576-639

    4. Concluding Remarks

      • A. Koutsoyiannis
      Pages 640-641

  6. Back Matter

    Pages 642-671
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Keywords

Authors and Affiliations

  • University of Waterloo, Canada

    A. Koutsoyiannis

Bibliographic Information

  • Book Title: Non-Price Decisions

  • Book Subtitle: The Firm in a Modern Context

  • Authors: A. Koutsoyiannis

  • DOI: https://doi.org/10.1007/978-1-349-16729-6

  • Publisher: Red Globe Press London

  • eBook Packages: Palgrave Economics & Finance Collection, Economics and Finance (R0)

  • Copyright Information: A. Koutsoyiannis 1982

  • Edition Number: 1

  • Number of Pages: XXIII, 671

  • Additional Information: Previously published under the imprint Palgrave

  • Topics: Microeconomics

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