Overview
Access this book
Other ways to access
Table of contents (15 chapters)
-
Front Matter
-
The Formulation of Strategy
-
Front Matter
-
-
The Implementation of Strategy
-
Front Matter
-
-
Back Matter
Keywords
About this book
This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.
Authors and Affiliations
Bibliographic Information
Book Title: Strategic Management
Authors: Cliff Bowman, David Asch
DOI: https://doi.org/10.1007/978-1-349-18702-7
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Cliff Bowman and David Asch 1987
Edition Number: 1
Number of Pages: XVI, 407
Additional Information: Previously published under the imprint Palgrave
Topics: Business Strategy/Leadership