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The Road to Nissan

Flexibility, Quality, Teamwork

  • Textbook
  • © 1987

Overview

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Table of contents (12 chapters)

Keywords

About this book

Written from the inside, The Road to Nissan goes beyond the superficial and describes the worldwide influences on Nissan's initiatives. It explodes many stereotypes about Japanese management but distills those elements which are transferable and shows how this can be achieved. The author also vigorously challenges much recent Western management thinking, offering specific remedies and proposing a totally integrated strategy aimed at achieving mutual trust and commitment with everyone working towards a common goal.

Authors and Affiliations

  • Nissan Motor Manufacturing (UK) Ltd, UK

    Peter Wickens

About the author

He was an Honorary Professor at Kingston University Business School.

Bibliographic Information

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