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Book cover
  • Textbook
  • © 1988

Marketing in Developing Countries

Authors:

  1. Joanna Kinsey

    1. Strathclyde University, UK

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Part of the book series: Studies in Marketing Management (STMM)

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Table of contents (11 chapters)

  1. Front Matter

    Pages i-xii
    PDF

  2. The Issues in Marketing in Developing Countries

    1. Front Matter

      Pages 1-1
      PDF

    4. Consumer behaviour in developing countries

      • Joanna Kinsey
      Pages 58-81

    5. Marketing research in developing countries

      • Joanna Kinsey
      Pages 82-108

    6. The marketing mix in developing countries

      • Joanna Kinsey
      Pages 109-140

  3. Marketing in Practice in Developing Countries

    1. Front Matter

      Pages 141-141
      PDF

    2. Marketing by the state: I

      • Joanna Kinsey
      Pages 143-176

    3. Marketing by the state: II

      • Joanna Kinsey
      Pages 177-209

    4. Marketing by the multinational enterprise

      • Joanna Kinsey
      Pages 210-257

    5. Marketing by the Individual

      • Joanna Kinsey
      Pages 258-286

  4. Issues Affecting the Future of Marketing in Developing Countries

    1. Front Matter

      Pages 287-287
      PDF

  5. Back Matter

    Pages 349-374
    PDF
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Keywords

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Authors and Affiliations

  • Strathclyde University, UK

    Joanna Kinsey

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