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Palgrave Macmillan

Survey Research for Managers

How to Use Surveys in Management Decision-making

  • Book
  • © 1990

Overview

Authors:
  1. Peter F. Hutton

    1. Market & Opinion Research International Ltd (MORI), UK

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Table of contents (11 chapters)

  1. Front Matter

    Pages i-xviii
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  2. Survey Research for Management Decision-making

    • Peter F. Hutton
    Pages 1-21

  3. The Consumer

    • Peter F. Hutton
    Pages 23-47

  4. The Industrial Customer

    • Peter F. Hutton
    Pages 49-62

  5. Corporate Image

    • Peter F. Hutton
    Pages 63-106

  6. Employees

    • Peter F. Hutton
    Pages 107-132

  7. Financial Markets

    • Peter F. Hutton
    Pages 133-147

  8. The Small Shareholder

    • Peter F. Hutton
    Pages 149-169

  9. The City

    • Peter F. Hutton
    Pages 171-182

  10. Government

    • Peter F. Hutton
    Pages 183-208

  11. International Research

    • Peter F. Hutton
    Pages 209-218

  12. Qualitative Research

    • Peter F. Hutton
    Pages 219-239

  13. Back Matter

    Pages 241-268
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Keywords

About this book

The aim of this book is to illustrate the ways in which surveys can be used to improve the quality of decision-making in business and government. It is about the use of surveys rather than how they are conducted, and provides examples of the ways in which research can be used.

Authors and Affiliations

  • Market & Opinion Research International Ltd (MORI), UK

    Peter F. Hutton

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