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Table of contents (13 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Research for Marketing differs from most books on marketing research in that it has been written with the needs of the user in mind rather than as an exposition of techniques for potential practitioners. While methodology and techniques are discussed, the treatment is non-technical and designed to introduce the newcomer (student or manager) to the contribution which research can make to problem solving and decision making and as an input to increased competitiveness.
Authors and Affiliations
About the author
Michael is eminent in the field of marketing. He founded the Department of Marketing at the University of Strathclyde, UK, in 1971, the first ever Department of Marketing in the UK. He is the founding editor of the Journal of Marketing Management and Journal of Customer Behaviour. He has supervised over 80 PhD students, 18 of whom are now Professors of Marketing.
Bibliographic Information
Book Title: Research for Marketing
Authors: Michael J. Baker
DOI: https://doi.org/10.1007/978-1-349-21230-9
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Michael J. Baker 1991
Edition Number: 1
Number of Pages: XVI, 330
Additional Information: Previously published under the imprint Palgrave
Topics: Marketing