Overview
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Table of contents (12 chapters)
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Front Matter
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The Challenges Ahead
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European Consumer Goods
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Front Matter
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Back Matter
Keywords
About this book
Based on research conducted with senior managers across Europe, this book aims to identify the challenges being faced by companies in leading sectors and to present, by a case-study method, the solutions that these managers are finding as they prepare to safeguard their firms' positions and ensure future success in the 1990s and beyond.
Bibliographic Information
Book Title: European Corporate Strategy
Book Subtitle: Heading for 2000
Authors: Oliver L. Landreth
DOI: https://doi.org/10.1007/978-1-349-22313-8
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Macmillan Publishers Limited 1992
Hardcover ISBN: 978-0-333-55835-5Published: 23 September 1992
eBook ISBN: 978-1-349-22313-8Published: 27 July 2016
Edition Number: 1
Number of Pages: XV, 183