Skip to main content
SpringerLink
Log in
Book cover
  • Book
  • © 1992

European Corporate Strategy

Heading for 2000

Palgrave Macmillan

Authors:

  1. Oliver L. Landreth
    View author publications

    You can also search for this author in PubMed   Google Scholar

Sections

Buy it now

eBook USD 129.00
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book USD 169.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

This is a preview of subscription content, log in via an institution to check for access.

Table of contents (12 chapters)

  1. Front Matter

    Pages i-xv
    PDF

  2. The Challenges Ahead

    1. The Challenges Ahead

      • Oliver L. Landreth
      Pages 1-21

  3. European Industry

    1. Front Matter

      Pages 23-23
      PDF

    2. CMB Packaging: Dissecting a Transnational Merger

      • Oliver L. Landreth
      Pages 25-42

    3. FAI SpA: The Challenges of Growth

      • Oliver L. Landreth
      Pages 43-53

  4. European Services

    1. Front Matter

      Pages 71-71
      PDF

  5. European Consumer Goods

    1. Front Matter

      Pages 141-141
      PDF

    3. The Mexx Group: Textbook Innovation at Work

      • Oliver L. Landreth
      Pages 152-164

    4. Amorim Lage, S.A.: Pasta from Portugal?

      • Oliver L. Landreth
      Pages 165-176

    5. Concluding Remarks

      • Oliver L. Landreth
      Pages 177-179

  6. Back Matter

    Pages 180-183
    PDF
Back to top

About this book

Based on research conducted with senior managers across Europe, this book aims to identify the challenges being faced by companies in leading sectors and to present, by a case-study method, the solutions that these managers are finding as they prepare to safeguard their firms' positions and ensure future success in the 1990s and beyond.
Back to top

Keywords

Back to top

Bibliographic Information

Back to top

Publish with us

Policies and ethics

Back to top
Access via your institution

Buy it now

eBook USD 129.00
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book USD 169.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Search

Navigation