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Table of contents (16 chapters)
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Front Matter
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Back Matter
Keywords
About this book
This major text provides comprehensive coverage of the topics taught in Business Economics courses on Economics and Business Studies degrees and MBA programmes. Recent theoretical developments in areas such as transaction costs, game theory and competitive strategy are incorporated with a fresh approach to demand analysis, costs, finance and investment. The text stresses the practical relevance of economic theory and makes extensive use of international examples. It concludes with a study of the airline industry, showing how the analytical techniques developed earlier can be brought together to gain important insights into a major international commercial activity.
Bibliographic Information
Book Title: Business Economics
Authors: Paul R. Ferguson, Glenys J. Ferguson, R. Rothschild
DOI: https://doi.org/10.1007/978-1-349-22696-2
Publisher: Red Globe Press London
eBook Packages: Palgrave Economics & Finance Collection, Economics and Finance (R0)
Copyright Information: Macmillan Publishers Limited 1993
Edition Number: 1
Number of Pages: XVI, 432
Additional Information: Previously published under the imprint Palgrave
Topics: Economics, general