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Palgrave Macmillan

Bancassurance in Europe

  • Book
  • © 1994

Overview

Authors:
  1. Tobias C. Hoschka

    1. University of Oxford, UK

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Table of contents (4 chapters)

  1. Front Matter

    Pages i-xii
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  2. Introduction

    • Tobias C. Hoschka
    Pages 1-5

  3. Chapter One: Why do Banks enter Insurance? Industry- and Firm-level Incentives

    • Tobias C. Hoschka
    Pages 7-54

  4. Chapter Two: How do Banks Enter Insurance? Comparative Analysis of Entry Strategies

    • Tobias C. Hoschka
    Pages 55-142

  5. Bancassurance in Europe: Conclusions and Suggestions for Further Research

    • Tobias C. Hoschka
    Pages 143-149

  6. Back Matter

    Pages 151-174
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Keywords

About this book

This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.

Authors and Affiliations

  • University of Oxford, UK

    Tobias C. Hoschka

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