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  • Textbook
  • © 1995

The Management and Practice of Public Relations

Authors:

  1. Norman Stone
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Table of contents (15 chapters)

  1. Front Matter

    Pages i-xxiv
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  2. What Public Relations Can Do

    • Norman Stone
    Pages 1-17

  3. Choosing and Using Public Relations

    • Norman Stone
    Pages 18-34

  4. Public Relations and Marketing

    • Norman Stone
    Pages 35-50

  5. Research and Public Relations

    • Norman Stone
    Pages 51-65

  6. Corporate and Financial Relations

    • Norman Stone
    Pages 66-90

  7. Government Relations

    • Norman Stone
    Pages 91-108

  8. Employee and Community Relations

    • Norman Stone
    Pages 109-128

  9. The Third Sector

    • Norman Stone
    Pages 129-140

  10. Customer and Consumer Relations

    • Norman Stone
    Pages 141-159

  11. Media Relations

    • Norman Stone
    Pages 160-182

  12. Organising and Training for Excellence

    • Norman Stone
    Pages 183-197

  13. Paying for Public Relations

    • Norman Stone
    Pages 198-213

  14. Public Relations in a Crisis

    • Norman Stone
    Pages 214-227

  15. Evaluation

    • Norman Stone
    Pages 228-248

  16. In Conclusion

    • Norman Stone
    Pages 249-250

  17. Back Matter

    Pages 251-304
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About this book

Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.
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