Editors:
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Table of contents (22 chapters)
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Front Matter
About this book
About the authors
Bibliographic Information
Book Title: Marketing: Theory and Practice
Editors: Michael J. Baker, Olivier Badot, Ken Bernard, Stephen Brown, Douglas Brownlie, Sara Carter, K. C. Chan, Bernard Cova, Keith Crosier, Adamantios Diamantopoulos, Bill Donaldson, Sean Ennis, Pervez Ghauri, Susan J. Hart, Peter Leeflang, Dale Littler, Michael C. Mcdermott, Lyn Mcgregor, Shan Rajagopal, Daniel Tixier, … John Webb
DOI: https://doi.org/10.1007/978-1-349-24260-3
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Macmillan Publishers Limited 1995
Edition Number: 3
Number of Pages: XII, 442
Additional Information: Previously published under the imprint Palgrave
Topics: Marketing