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Table of contents (12 chapters)
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Front Matter
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Back Matter
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About this book
Professor Meidan's book is a comprehensive, state-of-the-art text, clearly discussing the major current problems and issues of marketing financial services. The text is unique in its separate presentation of marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels. A special feature of the book is the treatment of implementation via about seventy specially designed 'exhibits' that are factual examples, short cases, and illustrations from the various financial services sectors world wide.
Authors and Affiliations
Bibliographic Information
Book Title: Marketing Financial Services
Authors: Arthur Meidan
DOI: https://doi.org/10.1007/978-1-349-24475-1
Publisher: Red Globe Press London
eBook Packages: Palgrave Economics & Finance Collection, Economics and Finance (R0)
Copyright Information: Arthur Meidan 1996
Edition Number: 1
Number of Pages: XX, 324
Additional Information: Previously published under the imprint Palgrave
Topics: Marketing, Business and Management, general, Financial Services