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Book cover
  • Textbook
  • © 1996

Marketing Financial Services

Authors:

  1. Arthur Meidan

    1. Sheffield University, Management School, UK

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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xx
    PDF

  3. Customer Behaviour and Market Segmentation

    • Arthur Meidan
    Pages 23-49

  4. Marketing Research

    • Arthur Meidan
    Pages 50-82

  5. Product Development

    • Arthur Meidan
    Pages 83-117

  6. Marketing of Credit Cards

    • Arthur Meidan
    Pages 118-141

  7. Pricing

    • Arthur Meidan
    Pages 142-164

  8. Advertising and Communications

    • Arthur Meidan
    Pages 165-192

  9. Salesforce Management

    • Arthur Meidan
    Pages 193-211

  10. Branch Location and Distribution

    • Arthur Meidan
    Pages 212-240

  11. Branch Administration

    • Arthur Meidan
    Pages 241-264

  13. Marketing Strategies for Financial Services

    • Arthur Meidan
    Pages 295-295

  14. Back Matter

    Pages 315-324
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About this book

Professor Meidan's book is a comprehensive, state-of-the-art text, clearly discussing the major current problems and issues of marketing financial services. The text is unique in its separate presentation of marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels. A special feature of the book is the treatment of implementation via about seventy specially designed 'exhibits' that are factual examples, short cases, and illustrations from the various financial services sectors world wide.
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Keywords

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Authors and Affiliations

  • Sheffield University, Management School, UK

    Arthur Meidan

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Bibliographic Information

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