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European Business

  • Textbook
  • © 1996
  • Latest edition

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Table of contents (10 chapters)

Keywords

About this book

This introductory text on European business focuses upon the application of business and business policy in a European context with the use of up-to-date examples and case studies. The analysis is set in the context of the European Business Environment and the European Union and discusses Business Organisation and Strategy in a European context as well as European Finance and Markets. It is written to meet the needs of courses in Business Studies and European Business.

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