Overview
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Table of contents (28 chapters)
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Front Matter
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Introduction to the Finance and Marketing Interface
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Introduction to Financial Statements
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Front Matter
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Keywords
About this book
This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:
*numerous exercises and examples
*learning objectives at the beginning of each chapter and summaries at the end
*case studies to pull together the areas so far covered
The use of spreadsheets is integrated into the text.
*numerous exercises and examples
*learning objectives at the beginning of each chapter and summaries at the end
*case studies to pull together the areas so far covered
The use of spreadsheets is integrated into the text.
Bibliographic Information
Book Title: Financial Aspects of Marketing
Authors: Ruth A. Schmidt, Helen Wright
DOI: https://doi.org/10.1007/978-1-349-25020-2
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Macmillan Publishers Limited 1996
Edition Number: 1
Number of Pages: XVIII, 320
Additional Information: Previously published under the imprint Palgrave
Topics: Marketing