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Change and the Modern Business

  • Textbook
  • © 1997

Overview

  • Fills a gap in the market with its distinct emphasis on change and its impact on modern business
    Good integration of theory with uptodate case studies
    Wide range of areas covered, but with a common integrating theme

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Table of contents (10 chapters)

Keywords

About this book

The impact of change on the business environment has dominated business thinking over the past decade and continues to do so. This book focuses on the impact of change on modern business by making it the central and integrating theme through a number of areas including, marketing, human resource management, economics and law. Each is explored in terms of its theoretical basis and the application of this theory to case studies. It is particularly suitable for undergraduate business courses and for students on MBA programmes.

Editors and Affiliations

  • Southampton Business School, UK

    Neil Harris

About the editor

NEIL HARRIS is Head of Economics in the Business Finance Faculty, Southampton Business School. He is the author of Eurpean Business, also published by Macmillan.

Bibliographic Information

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