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Table of contents (13 chapters)
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Introduction: The Strategy and Organization of International Business
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Organizational Issues in International Business
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International Marketing Strategy
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International Strategic Alliances
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International Manufacturing and Technology Strategy
Keywords
About this book
Editors and Affiliations
About the editors
Bibliographic Information
Book Title: The Strategy and Organization of International Business
Editors: Peter J. Buckley, Fred Burton, Hafiz Mirza
Series Title: The Academy of International Business
DOI: https://doi.org/10.1007/978-1-349-26640-1
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 1998
Hardcover ISBN: 978-0-333-67469-7Published: 24 June 1998
eBook ISBN: 978-1-349-26640-1Published: 27 July 2016
Series ISSN: 2662-1223
Series E-ISSN: 2662-1231
Edition Number: 1
Number of Pages: XIV, 272
Topics: Marketing, International Business, Business Strategy/Leadership, Organization