Overview
- Current topicality of Strategy
Concepts explained simply with examples
Includes extended treatment of Innovation and of Divestment
Examples taken from Europe, North America and Asia Pacific
Current Issues are set in a historical or developmental context
Access this book
Other ways to access
Table of contents (8 chapters)
Keywords
About this book
Written primarily for students taking courses in strategy at undergraduate and MBA level, Strategic Concepts provides a balanced analysis and guide to the main trends and concepts in business strategy over recent years. The main topics are presented as a series of options, rather than strategic imperatives and are illustrated with case studies and examples drawn from companies worldwide. Particular attention is paid to: Size and Rationalisation; Supply Chain Co-ordination; Specialisation and Diversification; Innovation and Imitation; Divestment, Mergers and Strategic Alliances.
About the author
CLIVE SUTTON was formerly Assistant Principal at Sheffield Hallam University.
Bibliographic Information
Book Title: Strategic Concepts
Authors: Clive Sutton
DOI: https://doi.org/10.1007/978-1-349-26670-8
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Clive Sutton 1998
Edition Number: 1
Number of Pages: XII, 192
Additional Information: Previously published under the imprint Palgrave
Topics: Business Strategy/Leadership