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Palgrave Macmillan

The Transparent Market

  • Book
  • © 1998

Overview

Authors:
  1. Mats Larsson
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  2. David Lundberg
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Table of contents (15 chapters)

  1. Front Matter

    Pages i-viii
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  2. Introduction

    1. Introduction

      • Mats Larsson, David Lundberg
      Pages 1-11

  3. Observations

    1. Front Matter

      Pages 13-13
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    2. The Transparent Marketplace

      • Mats Larsson, David Lundberg
      Pages 15-26

    3. Three Main Trends

      • Mats Larsson, David Lundberg
      Pages 27-61

    4. What is Possible Today at the Forefront of Technology?

      • Mats Larsson, David Lundberg
      Pages 62-80

  4. Concepts

    1. Front Matter

      Pages 81-81
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    2. Network Intelligence

      • Mats Larsson, David Lundberg
      Pages 83-102

    3. The Valuescape

      • Mats Larsson, David Lundberg
      Pages 103-125

    4. Concept Transformation

      • Mats Larsson, David Lundberg
      Pages 126-157

  5. Challenges

    1. Front Matter

      Pages 159-159
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    2. Structural Changes

      • Mats Larsson, David Lundberg
      Pages 161-172

    3. Challenges for Companies

      • Mats Larsson, David Lundberg
      Pages 173-186

    4. Challenges for Governments

      • Mats Larsson, David Lundberg
      Pages 187-193

    5. Challenges for Individuals

      • Mats Larsson, David Lundberg
      Pages 194-198

    6. The Industry Perspective — Examples of Primary Effects

      • Mats Larsson, David Lundberg
      Pages 199-219

    7. The Industry Perspective — Examples of Secondary Effects

      • Mats Larsson, David Lundberg
      Pages 220-230

    8. Emerging Industries

      • Mats Larsson, David Lundberg
      Pages 231-235

    9. Conclusions

      • Mats Larsson, David Lundberg
      Pages 236-238

  6. Back Matter

    Pages 239-240
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Keywords

About this book

This book looks at how electronic commerce and the WWW will affect the market in the future. A new breed of information-rich consumers are emerging. They have easy access to competitors and are making companies less able to exploit traditional sources of competitive advantage. This is producing a new 'Transparent Market'. This book examines how this transparent market is developing, how companies can be successful in this new era and how individuals can survive in the future job market. The Transparent Market is a guide to the new market and how this potential threat can be turned into a key competitive tool for companies and for individuals.

About the authors

MATS LARSSON is a management consultant with Cap Gemini, working with IT-related strategic and organisational issues. He has several years experience as a management consultant in the fields of strategy development and organisation for a number of Scandinavian companies in various industries and public organisations.

DAVID LUNDBERG is also a management consultant with Cap Gemini, working with IT-strategies for companies wanting to explore the use of new technology and how it can be linked to business and organisation. He has several years experience of business development and strategic use of new technologies in the telecommunications industry. He has worked with both telecom service providers, telecom equipment suppliers and as a consultant.

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